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Citi's innovation team featured.

In the piece "Innovate, Yes, but Make It Practical," The New York Times' "Unboxed" column took a look at how several companies, including Citi, incubate and foster new product and service ideas. Chief Administrative Officer Don Callahan, Chief Innovation Officer Deborah Hopkins, Citibank Japan President Darren Buckley and Managing Director Chris Kay discussed the thinking that has led to new ventures such as Bundle.com and next-generation retail branches in Japan.

Hopkins described her role as head of the Growth Ventures & Innovation Group as "being a catalyst, to challenge people to think differently, but also pursue new ideas with a lot of rigor."

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