Citi helps our customers avoid overdraft fees every day. We have never allowed overdrafts at ATMs or through debit point-of-sale transactions if the customer does not have sufficient funds. We are pleased to see that some other banks are now doing the same in advance of overdraft fee regulations taking effect this year. In addition, Citi also offers low-balance alerts, real-time access to balances online and through mobile services, and overdraft protection products and services, such as our overdraft line of credit and linked accounts with a $10 transfer fee. We're working to make these overdraft protection products available to even more consumers. Also, unlike most of our competitors, we do not assess continuous overdraft charges that can lead to additional costs for consumers.
We believe the best way to protect consumers from unnecessary overdraft fees is to give them the ability to make choices based upon their individual circumstances as they manage their finances from one day to the next. Opt-ins as they are currently promoted by other banks don't give consumers real choice and end up costing customers more. Most other banks charge overdraft fees as high as $35 for each debit or ATM transaction. That is why Citi continues to urge the industry, the payment networks and merchants to come together to give customers real choice at the point of sale. Consumers need better information, especially at the point of sale, so they can make informed choices about managing their accounts. Moreover, we support additional efforts to improve consumer awareness and enhance overall transparency related to overdraft fees.
We believe the best way to protect consumers from unnecessary overdraft fees is to give them the ability to make choices based upon their individual circumstances as they manage their finances from one day to the next. Opt-ins as they are currently promoted by other banks don't give consumers real choice and end up costing customers more. Most other banks charge overdraft fees as high as $35 for each debit or ATM transaction. That is why Citi continues to urge the industry, the payment networks and merchants to come together to give customers real choice at the point of sale. Consumers need better information, especially at the point of sale, so they can make informed choices about managing their accounts. Moreover, we support additional efforts to improve consumer awareness and enhance overall transparency related to overdraft fees.
Citi is doing a great job, I'm a very happy account holder