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Bundle tracks others' spending habits.

Single, 36- to 49-year-olds in Dallas spend $57 per month on hobbies. Who knew?

Anyone might now, with the launch of personal finance site BundleSM, removing the veil of secrecy from how other people save and spend their money.

Bundle, of which we at Citi are proud to be an investor and strategic partner, boasts one of the most extensive collections of free consumer spending data on the Web. This allows users to measure their own activity against others just like them.

Using a comparison tool called Everybody's MoneySM, Bundle tackles the question: what's normal? Users simply input demographic details to see how others their age - in their city or around the country - at their income level allocate their funds. Users can add personal anecdotes or insights to this data, then share it over Twitter, Facebook or email. The site also has discussion threads and quizzes to help users better understand their financial behavior.

According to Bundle's founder and CEO, former Citigroup executive vice president Jaidev Shergill, being privy to the financial habits of others helps guide a person's own activity. Given the traditionally hush-hush nature of personal finance, he developed Bundle to change the way people approach their finances altogether.

Have you tried Bundle? What do you think?

Comments

Personally I love it get people talking about money. Plan, learn, invest, read, learn, benefit from more knowledge. Great idea....Now I need to actually see what is on the bundle website.

Why does citi invest in Bundle?
Bundle is only giving out information (free of charge) and there is no profit for Citi bank.

Our work with Bundle is a great example of how Citi has been incubating and nurturing small ventures that we believe will help serve our customers better. We want Citi to be the most client-centric and innovative company in our industry, and the number one digital financial services company in the world. We have a history of helping develop innovative solutions that create value for our customers.

Bundle's goal is to be the most comprehensive money resource for consumers. Everybody's Money, the money comparison tool available today at Bundle.com, is the first of a series of tools Bundle plans to launch that will make it easier for people to make smart choices about spending and saving.

Through strategic investments like Citi's investment in Bundle, we are better positioning our customers and our company for the future.

So Bundle.com is collecting that data from somwhere. How do I, as a Citi customer, make sure that data about my spending habits that are available, say, via my credit card history is not used to create the trending reports on Bundle. Or is this data collected some other way that requires an opt-in?

Bundle’s spending comparison information comes from the U.S. Department of Labor, anonymized Citi credit card transaction data and other databases to which Bundle subscribes. The spending data used by Bundle is completely anonymous. All of the data has been stripped of any and all personal identification information before it is even received by Bundle. Bundle is democratizing this data to help individual consumers make better spending and saving decisions.

the website seems totally disorganized and freeform. just a bunch of random comments.

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